Q4 2025: Have You Set Your Year-End Goals?

As we step into the final quarter of 2025, many business leaders instinctively turn their attention to financial targets. Revenue. Profit. Year-end margins. These are important, of course, but they are far from the only measures of success.

At Professional Executive Associates (PEAS), we believe Q4 should be a time to step back, refocus, and consider a broader spectrum of goals, some obvious, some unconventional, and some that may feel completely 'left field.' Because when the calendar flips to January, it’s not just financial results that matter, it’s momentum, alignment, and growth across every part of your organization.

Why Goals Matter - Beyond the Numbers

Clear targets serve a vital purpose. They keep individuals, teams, and organizations focused. Without them, distractions creep in, energy scatters, and opportunities are missed. Targets don’t just measure progress, they create it. They force us to prioritize, to take deliberate action, and to track outcomes.

Beyond Financial Targets: What Else Should You Be Measuring?

• Personal Development Goals: Skills, training, leadership development.
• Recruitment & Retention: Assess skills mix, invest in keeping top talent engaged.
• Process & Efficiency: Streamline workflows, digitize SOPs, adopt automation.
• Client & Partner Engagement: Strategic check-ins, loyalty building.
• Culture & Wellbeing: Employee engagement, recognition, team-building.
• Completely Left-Field Goals: Idea hackathons, reverse mentoring, cross-department job shadowing, sustainability initiatives.

Making Goals Stick in Q4

With only three months left in the year, it’s tempting to think there isn’t enough time to make an impact. But Q4 offers a unique opportunity: urgency. There’s nothing like a deadline to sharpen focus and accelerate action.

Here are three ways to make sure your year-end goals stick:

• Keep Them Measurable
• Keep Them Visible
• Keep Them Balanced

The PEAS Perspective

At Professional Executive Associates, we work with leaders and their teams to bring structure and clarity to year-end planning. Whether it’s refining strategies, digitizing processes, or aligning leadership priorities, we know that setting intentional goals in Q4 isn’t just about finishing strong—it’s about starting stronger.

So, as you reflect on this final quarter of 2025, ask yourself:

• Have you set goals that will help you close the year well?
• Have you considered goals beyond the obvious financial targets?
• Are you using Q4 as a springboard into a successful 2026?

Next Steps

👉 Reflect on your current Q4 goals and identify one 'left-field' target that could spark new momentum.
👉 Schedule a leadership review session before year-end to align on priorities for 2026.
👉 Contact Professional Executive Associates to explore how a Fractional Chief of Staff can support your planning, execution, and team alignment.