In recent months, a familiar refrain has been echoing across boardrooms, founder circles, and executive conversations:
“AI can handle what an EA used to do. Do I even need an EA anymore?”
It’s a statement rooted in a misunderstanding, not only of what AI can (and cannot) do, but more importantly, of what a high-performing Executive Assistant actually is. Because here’s the truth:
But AI cannot:
And it absolutely cannot replace the unique partnership a strong EA—or EA operating with CoS-level capability—brings to an executive and an organization.
The Myth of “AI Replacing the EA”
Let’s be candid: AI has changed the landscape of administrative work.
Routine tasks such as drafting agendas, summarizing meetings and sorting information can now be done faster than ever.
But administrative tasks were never the essence of a high-level EA.
The leaders who believe “AI replaces my EA” are inadvertently revealing something else: They have never truly experienced what a strategic EA looks like. The ones who have would never entertain the idea of replacing them with software.
That question alone is worth more than any automation tool.
The EA as Chief of Staff: The Shift Already Happening
Over the last decade, and especially in SMB environments, the EA role has been quietly evolving.
In practice, many EAs today:
These responsibilities mirror the foundational work of a Chief of Staff. And yet, far too many of these EAs still carry titles, workloads, and perceptions that position them as “just support.” The gap isn’t their capability; the gap is the recognition of that capability.
Respect the Role, and You Transform the Business
For an EA to operate like a Chief of Staff, they must be treated like one, not structurally in the org chart (although that may come), but culturally.
This means:
This is the same value a Chief of Staff provides - just without the title.
AI Will Improve the EA. Not Replace Them
Here’s the irony: AI won’t remove the need for an EA, it will elevate the EA.
By automating the tedious and repetitive, AI frees EAs to spend more time doing what humans do best:
AI is the tool.
The EA is the operator.
The CoS-level partner is the strategist.
These roles complement each other — they are not interchangeable.
Final Thought: An EA Is Never “Just an EA”
If the last few years have revealed anything, it’s this:
A great EA is not simply a helper. They are a stabilizer, a translator, a decision-filter, a guardrail, a conductor of priorities. In many SMBs, they are already performing work that mirrors a Chief of Staff, without the recognition, the structure, or the authority.
As the conversation around AI continues, leaders have a choice:
Reduce the EA role to tasks that technology can automate………
or elevate the human who can drive alignment, accelerate execution, and protect the executive’s most critical resource:
TIME!
One is replaceable. The other is indispensable.
If you’re reevaluating how to get the highest value from the EA you already have, we’re always happy to share insights or guidance.
You can reach us anytime at hello@yourpeas.com.